Manhattan Modern Therapy is a boutique psychotherapy practice in New York City, led by founder and perinatal specialist Salina Grilli. The practice supports women through fertility, pregnancy, postpartum, and early motherhood with a blend of clinical depth and genuine human warmth. The existing brand no longer reflected the sophistication or emotional intelligence of the practice, nor the aesthetic sensibilities of its high-achieving audience. The project called for a full visual identity and Showit website that felt modern, grounded, and aligned with the lived experience of Manhattan Modern Therapy’s clients.